Today no one doubts that local SEO is very important in a Digital Marketing strategy, since it is the best way for users to find a business with a physical location on the internet. We recently talked in this blog about Google My Business and how it can improve the visibility of a local business, but we did not go into depth in certain aspects of the Google business directory that are very important. In this article we will review the ways that a company has to know what the customer experience is like in its business , thanks to the contributions of these in the Google My Business files. Index of contents Questions and answers A few years ago, Google added an option to the Knowledge Panel in search results where users can leave questions for a business on their Google My Business listing. The answers can be answered by the business that owns the listing, but they can also be answered by other users who have already had a relationship with the business and know the answer.
Questions and answers GMB Local SEO In this way, a user who is looking for a restaurant, for example, and has never been there, can ask data related to the service such as the type of food, food for celiacs or other questions that may make going to the business more appealing. Improve Local SEO using Q&A Everything counts when it comes to improving Local SEO , and using this Google My Business tool is an opportunity to do so. How? Well , with a bit of common sense : Adding the questions that are usually asked about the business. This way, users will be able to find answers to the most common questions. Responding to user questions , if possible as soon as possible. Users value being number list taken into account. Ratifying the response provided by a user with a "like". In this way the business confirms that the answer is correct and drawing attention to it, increasing confidence in the business. Answers are always moderated by the Google My business team, but that doesn't mean malicious people may give wrong or unhelpful answers. In this sense, a periodic review of the Q&A is recommended to control this contingency.
Reviews Reviews on Google My Business are one of the most important ranking factors for a local business. A review is an opinion that the user leaves on GMB because they have purchased a product or service from the business in question. Reviews on Google My Business rate businesses on a star system , with a minimum of one star for the worst reviews and a maximum of five. SEO star rating Apart from this score, the user has the option to leave a comment about their experience and with this they can influence the decision of other users. What are reviews for? As we have said before, reviews on Google My Business are one of the key factors of Local SEO in the Mountain View giant's business directory. If a business has many positive reviews, it will rank higher than its competition and appear in the Local Pack in Google searches, which is the first three local results displayed. They also serve to enhance a company's brand image and build trust. If the reviews are good, it is very likely that it influences the decision-making of users who are potential customers. GMB Reviews To Improve Local SEO They help to position themselves in the first positions of the results on Google Maps.