If an enterprise wants to make a profit, it must sell its products, but what is the most important thing to sell the same product?
The most important thing is to attract users, because only when Country Email List the user is attracted, the user is interested in the product, and the user thinks that the product can really meet his needs, at this time, from the perspective of the user's consumption psychology, he may consider making a deal, and Sales are the ultimate goal of marketing.
Therefore, before closing, we must lay the groundwork to attract users. So how to attract users?
1. Who is the user
First of all, we have to figure out, who is the user? Who would need such a product, who would like it? If we don’t even know who the user is and whether he will like such a product, then the follow-up series of actions, including marketing content, etc., will not have a foothold, which will greatly increase the marketing cost, and the effect is not good.
Everyone's needs are different, honey for you, arsenic for the other. It is very difficult for a person who wants to lose weight easily, if you sell him sports to lose weight, it is very difficult to succeed; if you sell liposuction surgery to a health enthusiast, it will not be recognized. But what about the crossover? Recommend sports to lose weight for health lovers, and recommend liposuction to those who want to lose weight easily. The success rate must be greatly improved.
The more detailed the description of our user portraits, the better our comprehensive understanding of customers and the more accurate identification of users. Accurately identifying users can help us find people who are really interested in products, find customers with strong intentions, and find people with similar needs and preferences.
Delineate this part of the population and formulate marketing plans for these customers. On the one hand, we can formulate marketing plans based on the similar characteristics of these users, which can improve the pertinence and effectiveness of marketing tools, and also reduce marketing costs. On the other hand, these customers have a higher probability of being interested in the product and have a strong intention, which makes the transaction easier and improves the final product transaction rate.
Marketing has been around for a long time. Whether it is online or offline, there are various methods. For example, the e-commerce Saas platform has hundreds of different types of marketing methods. So how to do marketing well?