Building social proofs through Twitter's Wall of Love creates surplus social credits and is unique using "email killer" headline hooks from industry-recognized publishers such as Verge, TechCrunch, and VentureBeat. Traffic was brought in. Wall of love in slack Twitter Slack Love Wall Every time your Twitter account posts or retweets another person, it will appear on that person's timeline. Whenever a positive tweet was mentioned, Slack created a kind of repository for that tweet.
This created one huge wall ghost mannequin effect service of positivity and love, which they named it the "wall of love." It's another Twitter account that contains all the great things that are said about it. Slack combined this with a traditional marketing channel (Wall Street Journal print ads). Loosen the WSJ's wall of love Why it works: Peer-to-peer social credit. Potential users of Slack rely more on fellow testimony than on website claims or company dry testimony.
The brand establishes and builds relationships with two-way, transparent, open conversations that help Slack find what users really want. Based on fan posts, Slack can come up with an accumulation of information on how to deal with issues from new users. Turn users into content creators. Each Twitter user has their own social circle of followers, so new (user-generated) content promotes network effects. Their wall of love was unconventional and new (at that time).