Direct Buy Furniture Locations
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DirectBuy is an American membership buying service headquartered in Merrillville, Indiana. Members pay a fee, which entitles them to buy products at a discount, directly from the manufacturer and its authorized suppliers. Product categories include home furnishings, home improvement, entertainment, outdoor, flooring, and accessories.
DirectBuy was founded as United Consumers Club in 1971 in Merrillville, Indiana, by James L. Gagan.[2][3][4] It grew substantially over the years, as it franchised; at its height, the buying club had over a million members, with a peak of 167 showroom locations across North America.[5][6] The first Canadian franchise was founded in 1996. The company changed its name to DirectBuy in 2004.[7]
In January 2018, DirectBuy acquired the Sears Canada parts and warranty business, creating a new warranty membership for DirectBuy members who hold extended warranties from Sears and had been left without coverage on their appliances when Sears went out of business.[13] Also in January 2018, after having closed all but six of its showrooms, DirectBuy began opening new scaled-down brick-and-mortar clubs, with the first opened in Houston, Texas, and plans to open around 24 in the next two years. The Texas location would later close, and none of the 24 stores would be opened due to low sales. That month, the company announced that it is looking to acquire small furniture stores in cities where it has members.[14]
Prior to 2016, membership costs varied by franchise location, typically costing between $4,000 and $7,000 for a standard three-year membership and then around $200 per year for ensuing years.[6][11][16][17] Customers were pressured to decide at the time of the open house visit, before leaving the showroom, whether to join DirectBuy after receiving a presentation of services in which they could purchase home furnishings and other household items "at the same prices that the retailers pay."[18] In return for paying the membership fee, members were able to purchase home furnishing items directly from manufacturers or authorized suppliers.[19] In 2013, the company launched a new website, added trial memberships, and began touting a more transparent, customer-friendly style.[6][20] It also began offering travel deals, launching DirectBuy Travel in 2014.[6]
A 2007 review by Consumer Reports stated, "the lack of price transparency makes it hard to evaluate whether you'll save by joining DirectBuy. But even if you were to save 25 percent on purchases after joining, you'd need to spend more than $20,000 just to recoup your membership fee. DirectBuy might save you money if you're furnishing a house from scratch or doing a major renovation" but "since you can't shop around beforehand, you'll be joining blind."[18][21] Consumer Reports also found that prices for items such as electronics were, in some instances, higher than available from online retailers; the "deep discounts" were found on flooring and high-end furniture.[16][17][18] Despite the high fees, DirectBuy reported that 75% of its customers renewed their memberships in 2009.[22]
I've been a member of DirectBuy for around 12 years. I didn't have a problem with them in the beginning. Customer service went above & beyond to help when they closed the location near me right after I joined. Now, it's a different story. I ordered a sofa & loveseat in October of 2021 & still have not recieved it. I could barely get a return email before reporting them to BBB. After reporting them twice, they did offer a small discount since it had been almost a year since I ordered. I get an email almost monthly saying the shipping date has been pushed back one more month. I have spent a fortune on this membership & yearly renewal fees. If I get a refund now, I'll have to pay more for the furniture & will have lost a small fortune I've given this company. Do not waste your time & money on DirectBuy. This company is absolutely pathetic now.
We have been with this company for a
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